Sun. Apr 21st, 2024

Prior to the iPad launch, Amazon made the announcement of the opening of an applications store, and an invitation for developers to come up with apps in the same way that they did for the iPhone and the iPad. This was an apparent attempt to offer the Kindle as a genuine competitor to the iPad.

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Without some other use of the Kindle other than as a dedicated e-reader, Amazon knew that it was destined to suffer a knock-out blow from Apple. It is not easy to fight Apple’s commercial and financial resources, but it can be done given the right strategy. One tactic of that strategy is to emulate what Apple has achieved in the versatility of their products, and by developing applications for the Kindle, Amazon is doing that: and taking the first step on the road to genuine multimedia capability for the Kindle.

This might conceivably be the beginning of a larger war between the two giants, involving not only eBooks, but also music, movies and all the other miscellaneous applications that have come to be associate with the iPhone and, no doubt, the iPad.

2. DRM Drop-Out

Amazon made DRM optional for publishers. With iBooks locked by FairPlay, Amazon’s DRM opt-out means that users can port their eBooks to other e-readers. DRM is now optional for publishers, and while that is not a great advance for the majority of Kindle owners, it is for the smaller publishers who will now have more of an incentive to market the Kindle. It is one more in the eye for Apple, and another small advantage that Amazon is trying to gain over the iPad. According to the article “An Introduction to Popular E-book File Formats”, with its own Digital Rights Management structure AZW format protects the e-book publishers and authors from possible piracy and is loosely based on Mobipocket’s popular MOBI file format (Digital Book Readers).

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